m[us]ings

m[us]ings

noun or verb: (myoōz-ings) instance or period of reflection, inspiration, creative influence, stimulus, formal afflatus, a divine creative impulse.

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The Fun Theory by Volkswagen

October 14, 2009 | Johan | | 1 comment »

It’s a very simple idea… But simple ideas are often best! If you want people to change their behaviour for the better, just make it more FUN!

Want more people to choose the stairs over the escalator? Make it fun:

[youtube]http://www.youtube.com/watch?v=2lXh2n0aPyw[/youtube]

When was the last time something simple like walking the stairs made you smile?

Want more people to throw their garbage into the bin? Make it fun:

[youtube]http://www.youtube.com/watch?v=cbEKAwCoCKw[/youtube]

Have your own idea about how fun can inspire change? Send it in here:

The fun theory_1255621995798

http://www.rolighetsteorin.se/en/

What do you think?

Please keep your comments polite and on-topic.

comments

Fun and very interesting!
It reminder me about Freddy Heineken. He made his beermark famous with only 2 principles:
1) the beer has to be great
2) all ads have to be fun.
Just Google for ‘ Heineken humor ‘ to see some great examples.
And by the way, Freddy Heineken himself was an inspiring man who loved simplicity as well as humor.

Rob

October 20, 2009